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Showing posts from September, 2013

Is Content Marketing Really Hit or Miss?

by: Laura Lee


*A note before we start: This blog is mostly about failures. The way I'm justifying posting about a work-related topic on here is that I think considering content marketing as "hit or miss" is a failure. It's a stretch, but humor me! 

What are we talking about?
Forbes recently published an article called "Content Marketing Study Suggests Most Content Marketing Doesn't Work" and went on to discuss how most content marketing seems to be very hit or miss. A fellow SEO I follow on Twitter - @victorpan - tweeted this article. (He tweets good things. You should follow him.)

Who am I to be talking about it?
I've been working at my current job for about 6 years now. Since I started with WebMD, my primary role has been in content management. I began by monitoring search queries, comparing them to our content, and noting gaps. I would then recommend that we write content where we were missing it. This grew into a full-blown content marketing role whe…
When Life Hands You Lemons...Make...Lemon Meringue Pie? a fail by Charlene Conant
Luke and I had been dating for a week and had only known each other for a month. The plan was to spend the day with my parents at a conference and then have supper and a movie with my best friend and her husband, so I decided to make Luke's favorite pie -- lemon meringue.  I'm a fairly good baker and had made a lemon meringue pie at 14 successfully, so this one should be no problem! 
As I was preparing everything late the night before, I realized that we were out of the thickening agent for the lemon filling. I searched online and found that you can substitute flour in some cases, so I gave it a try!

The result:




As you can see the meringue is a little overdone, but did not fall: the usual disaster when it comes to meringue pies.







However, upon cutting into this pie, we found a soupy mess. My kind boyfriend ate his piece dutifully, smiling all the while. My best friend, on the other hand, told me I was …