Utter Failures

by: Laura Lee *A note before we start: This blog is mostly about failures. The way I'm justifying posting about a work-related topic on here is that I think considering content marketing as "hit or miss" is a failure. It's a stretch, but humor me!  What are we talking about? Forbes recently published an article called " Content Marketing Study Suggests Most Content Marketing Doesn't Work " and went on to discuss how most content marketing seems to be very hit or miss. A fellow SEO I follow on Twitter -  @victorpan - tweeted this article. (He tweets good things. You should follow him.) Who am I to be talking about it? I've been working at my current job for about 6 years now. Since I started with WebMD, my primary role has been in content management. I began by monitoring search queries, comparing them to our content, and noting gaps. I would then recommend that we write content where we were missing it. This grew into a full-blown content...

When Life Hands You Lemons...Make...Lemon Meringue Pie? a fail by Charlene Conant Luke and I had been dating for a week and had only known each other for a month. The plan was to spend the day with my parents at a conference and then have supper and a movie with my best friend and her husband, so I decided to make Luke's favorite pie -- lemon meringue.  I'm a fairly good baker and had made a lemon meringue pie at 14 successfully, so this one should be no problem!  As I was preparing everything late the night before, I realized that we were out of the thickening agent for the lemon filling. I searched online and found that you can substitute flour in some cases, so I gave it a try! The result: As you can see the meringue is a little overdone, but did not fall: the usual disaster when it comes to meringue pies. However, upon cutting into this pie, we found a soupy mess. My kind boyfriend ate his piece dutifully, smiling all the w...