Sometimes these stories embarrass me. This is one. I hate looking dumb in front of people, which is weird because it happens so often. But I especially hate it when I'm trying to look competent. Back in my WebMD days, before my good friend Alicia stepped in as SEO of the UK site, Boots WebMD, I was handling the SEO for both the UK and the US sites. I had two or three main contacts in the UK for their site, and every Friday I sent a status report -- a weekly roundup of trends in search in the UK health sector. All well and good. Except on one email exchange, in some sort of context I don't remember, my UK contact said something like "It won't matter by the time they will have got to Nottingham." Pause here. I like the UK just fine. I find their history interesting and their literature lovely. My favorite authors are from there. However, I admit to not really knowing much about their geography. I mean, I know where England/Ireland/Wales/etc are. I
My most amazing messes and mistakes.